Brand Guidelines
Logos, colors, typography and voice for anyone writing about, partnering with, or building alongside NGP Cloud.
Logo
The NGP Cloud logo is available in the files below. Prefer the SVG wherever the format is supported.
Clear Space & Usage
Keep clear space around the logo equal to at least the height of the cloud mark, and never render it smaller than 24px tall (digital) or 10mm (print) - the wordmark stops being legible below that.
- Don't recolor the logo outside the approved palette
- Don't stretch, skew, or rotate the logo
- Don't add drop shadows, outlines, or other effects
- Don't place the logo on busy or low-contrast backgrounds
- Don't recreate the wordmark in a different typeface
Color Palette
Click any swatch to copy its hex code.
Typography
Inter is used sitewide, in three weights.
Aa Inter Bold 700
Hero headlines, page titles
Aa Inter SemiBold 600
Section headings, buttons, nav
Aa Inter Regular 400
Body copy, descriptions
Voice & Tone
How we write, on the site, in support, and in anything we publish.
Clear over clever
Say what a plan does and what it costs. No jargon for the sake of sounding technical.
Confident, not hypey
State performance and reliability claims plainly - back them up, don’t oversell them.
India-first, globally aware
Pricing in ₹, Asia-optimized language by default, without being parochial.
Helpful under pressure
Support copy stays calm and specific, especially in error states and incident messaging.
Press or partnership inquiries
For anything not covered here - co-branding, press assets, or partner usage - reach out directly.
[email protected]